Steve Olson’s Ad Playbook

Facebook
Launching a Facebook IDX Search Ad with a Squeeze Page
5 Topics
Importing and Customizing the IDX Squeeze Page Template (3:26)
Installing the Zapier Webhook (4:02)
The Active Campaign Automation (1:58)
Launching the IDX Squeeze Page (8:07)
Launching the Facebook Ad (11:40)
Launching a Facebook IDX Search Ad using a Lead Ad
6 Topics
Designing The Facebook Creative (3:17)
Setting up the Ad Playbook for future use (2:42)
Building the Facebook Campaign (10:00)
Creating a Privacy Policy for your site (IF YOU DON’T HAVE ONE) (7:14)
Completing the Facebook Campaign (3:11)
Creating the Zapier connection with your CRM (3:50)
Google Display
Google Display Ad – Squeeze Page to IDX Results
5 Topics
Setting up the Google Display Ads (8:58)
Creating the Google Display Creative (33:44)
Changing the Zapier Webhook (2:01)
Launching the Google Display Campaign (6:44)
Adding the Conversion Goal to Google Analytics (2:24)
YouTube
YouTube Ads – IDX / Homes for Sale
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Setting up the Ad Playbook for future use (2:42)

Steve Olson’s Ad Playbook Launching a Facebook IDX Search Ad using a Lead Ad Setting up the Ad Playbook for future use (2:42)

View the setup doc I created in the above video here:

https://docs.google.com/document/d/1U0Yj_k5hsZzT9k58rOrmEAWCq1LvN7po47ym1U_RDqs/edit?usp=sharing

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