The Platform Academy

Installing your Website
Starting Scratch From Nothing
3 Topics
Buying a Domain Name
Purchasing Hosting
Signing up for Elementor Pro
Setting up WordPress
6 Topics
Pointing Domain to Siteground (2:35)
Creating an Addon Domain in Siteground (1:42)
Set Google MX records (If you are using Gsuite email) (1:40)
Adding SSL to your Domain (1:21)
Verify your SSL Install (:59)
Adding WordPress to your Domain (4:14)
Adding Themes and Plugins to WordPress
4 Topics
Adding the Elementor page builder (Free Version) plugin (1:24)
Adding the Astra Theme (Free) (2:15)
Installing and activating Elementor Pro (2:22)
Adding ACF and Custom Type UI Plugins (8:24)
Designing Your Site
Page Setup
2 Topics
Creating the main page template in Elementor (3:25)
Changing the site-wide fonts and colors in your site (4:16)
Header and Footer
5 Topics
Creating your Header and Navigation (11:56)
Changing the logo in the header (1:09)
How to make your header non sticky (1:26)
Making a mobile friendly footer (1:28)
Creating a custom footer (10:16)
Your IDX
Purchasing a WordPress IDX plugin
1 Topic
Showcase IDX
Building out your IDX
6 Topics
Building Your IDX Page Template (DO NOT USE CUSTOM POST TYPES) (7:36)
[CHANGE] Use custom category NOT a Post type (9:19)
Create Custom Search and Hotsheet in Showcase IDX (3:07)
Building out your IDX page from Search to Post (3:56)
How to create your City Landing Page (10:28)
How to add related homes on the bottom of the search landing page (6:36)
The IDX Sidebar Squeeze
The IDX Squeeze Sidebar
4 Topics
Building the IDX Squeeze Sidebar (27:08)
Making the IDX Squeeze Mobile Friendly (3:25)
You need to rebuild the form if you are using my template (1:00)
Adding ZAPIER Webhooks to the form to sync to your CRM (10:22)
The Home Page
Building your homepage
6 Topics
Building the home page (13:13)
Setting which page is the homepage in wordpress (1:07)
How to add Blog Posts to the home page (6:19)
Moving the search bar down below the featured areas (3:06)
Add a Call To Action to the top section of the homepage (15:21)
Connecting the homepage Call to Action with Zapier (4:29)
The Blog Setup
The Video Blog Template
3 Topics
Creating a Video Blog Template (17:32)
Changing the border around the CTA section (1:16)
Assigning the custom fields to the category (1:01)
The Market Update Blog Post Template
4 Topics
Creating the Market Update blog post (16:44)
Editing the style of the market update post (12:16)
Editing the Market stats headline (0:53)
Choosing the market areas and getting your featured image (3:38)
The General Blog Template
2 Topics
Creating the general blost post template (11:16)
Changing the display option to all posts (1:03)
How to build a Category Archives Page (5:55)
How to build you blog post page that will display all your posts (6:30)
Marketing and Ads
Tracking
4 Topics
Adding the Headers and footer plugin / Google Analytics and Tag Manager, and Facebook pixel (9:16)
Creating Custom Audiences in Facebook (2:52)
How to view Google Analytics (1:55)
Adding Google Ads Tracker to the site (10:10)
Facebook
1 Topic
Running a tracked Facebook Ad (13:04)
Google Display
1 Topic
Launching a Google Display Ad (14:10)
Ops and Organization
Content Management
1 Topic
How I keep all my videos organized (5:32)
Next Topic

Buying a Domain Name

The Platform Academy Starting Scratch From Nothing Buying a Domain Name

We recommend GoDaddy.com to purchase all domains. They integrate with everything and all the steps I’ll cover with you in this course will be covered on the GoDaddy platform. While there are only a few steps that involve your domain names, this will speed up your workflow when you need custom domains to track in the future.

You can search domain names here –> GoDaddy.com

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