The Platform Academy

Installing your Website
Starting Scratch From Nothing
3 Topics
Buying a Domain Name
Purchasing Hosting
Signing up for Elementor Pro
Setting up WordPress
6 Topics
Pointing Domain to Siteground (2:35)
Creating an Addon Domain in Siteground (1:42)
Set Google MX records (If you are using Gsuite email) (1:40)
Adding SSL to your Domain (1:21)
Verify your SSL Install (:59)
Adding WordPress to your Domain (4:14)
Adding Themes and Plugins to WordPress
4 Topics
Adding the Elementor page builder (Free Version) plugin (1:24)
Adding the Astra Theme (Free) (2:15)
Installing and activating Elementor Pro (2:22)
Adding ACF and Custom Type UI Plugins (8:24)
Designing Your Site
Page Setup
2 Topics
Creating the main page template in Elementor (3:25)
Changing the site-wide fonts and colors in your site (4:16)
Header and Footer
5 Topics
Creating your Header and Navigation (11:56)
Changing the logo in the header (1:09)
How to make your header non sticky (1:26)
Making a mobile friendly footer (1:28)
Creating a custom footer (10:16)
Your IDX
Purchasing a WordPress IDX plugin
1 Topic
Showcase IDX
Building out your IDX
6 Topics
Building Your IDX Page Template (DO NOT USE CUSTOM POST TYPES) (7:36)
[CHANGE] Use custom category NOT a Post type (9:19)
Create Custom Search and Hotsheet in Showcase IDX (3:07)
Building out your IDX page from Search to Post (3:56)
How to create your City Landing Page (10:28)
How to add related homes on the bottom of the search landing page (6:36)
The IDX Sidebar Squeeze
The IDX Squeeze Sidebar
4 Topics
Building the IDX Squeeze Sidebar (27:08)
Making the IDX Squeeze Mobile Friendly (3:25)
You need to rebuild the form if you are using my template (1:00)
Adding ZAPIER Webhooks to the form to sync to your CRM (10:22)
The Home Page
Building your homepage
6 Topics
Building the home page (13:13)
Setting which page is the homepage in wordpress (1:07)
How to add Blog Posts to the home page (6:19)
Moving the search bar down below the featured areas (3:06)
Add a Call To Action to the top section of the homepage (15:21)
Connecting the homepage Call to Action with Zapier (4:29)
The Blog Setup
The Video Blog Template
3 Topics
Creating a Video Blog Template (17:32)
Changing the border around the CTA section (1:16)
Assigning the custom fields to the category (1:01)
The Market Update Blog Post Template
4 Topics
Creating the Market Update blog post (16:44)
Editing the style of the market update post (12:16)
Editing the Market stats headline (0:53)
Choosing the market areas and getting your featured image (3:38)
The General Blog Template
2 Topics
Creating the general blost post template (11:16)
Changing the display option to all posts (1:03)
How to build a Category Archives Page (5:55)
How to build you blog post page that will display all your posts (6:30)
Marketing and Ads
Tracking
4 Topics
Adding the Headers and footer plugin / Google Analytics and Tag Manager, and Facebook pixel (9:16)
Creating Custom Audiences in Facebook (2:52)
How to view Google Analytics (1:55)
Adding Google Ads Tracker to the site (10:10)
Facebook
1 Topic
Running a tracked Facebook Ad (13:04)
Google Display
1 Topic
Launching a Google Display Ad (14:10)
Ops and Organization
Content Management
1 Topic
How I keep all my videos organized (5:32)
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Setting up WordPress

The Platform Academy Setting up WordPress

Most of the content in this lesson will apply to you if you are setting up a site for the first time.

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